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The moral paradigm

The managerial challenge is to adapt perspective and skills to the new business reality in which moral claims have strategic urgency.

Peter Drucker argues that most of the management models still used in business are inadequate for having been formulated in the industrial age and not for the knowledge economy. Companies misunderstood this when they adopted “reengineering,” applying the metaphor of machinery to people, destroying wealth and human networks of creativity in facile pursuit of efficiency. While managers are trying to escape the gravitational pull of the past, we are already entering another stage of organizational upheaval defined by the imminent future. With the grave threats from environmental degradation, and from growing imbalances in opportunity, we are by default passing from the information age to a moral one.

New Competencies for a New Age

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